E-commerceRetail & e-commerce
A homeware brand scales to 3× online orders on Shopify Plus, stores and ERPNext
A rebuilt Shopify Plus storefront, store POS and marketplace sync, all drawing on ERPNext stock, for a homeware brand with 12 stores.
- online orders in 12 months
- 3×
- online orders in 12 months
- mobile page load, from 4.8 s
- 1.4 s
- mobile page load, from 4.8 s
- COD return-to-origin
- −38%
- COD return-to-origin
- stores on one inventory
- 12
- stores on one inventory
The client
Palmyra & Pine sells furniture, textiles and decor through its website, two marketplaces and twelve stores. Most customers browse on mobile and many still prefer cash on delivery.
The challenge
- ✕A heavy theme and too many apps made the mobile store slow and fragile during sales.
- ✕Store, web and marketplace stock were updated manually, causing cancellations.
- ✕Cash-on-delivery orders were frequently refused at the door.
- ✕Store billing ran on a separate POS with no link to online customers.
The solution
Shopify Plus rebuild
A custom theme built for speed, with a streamlined checkout and clean analytics.
COD verification
Automated WhatsApp confirmation and risk scoring before COD orders are shipped.
Store POS
ERPNext POS in every store, sharing customers, loyalty and stock with the website.
Channel sync
Stock, prices and orders synced across the website, marketplaces and stores every few minutes.
How we delivered
- 01A one-week growth audit ranked fixes by revenue impact.
- 02Weekly releases behind feature flags, measured against the old store.
- 03Store rollout in waves of three with on-site training.
- 04Load testing ahead of the festive sale.
The results
- ✓Online orders tripled within twelve months.
- ✓Mobile pages load in 1.4 seconds, down from 4.8.
- ✓COD return-to-origin fell 38%.
- ✓Stores, website and marketplaces sell from one inventory.
“The festive sale used to be the week our site fell over. This year it was simply our best week.”